&Better's journey began with the realization that life is full of endless opportunities for those who seek to enrich it. As parents, the founders learned the value of time and the importance of teaching their children through actions rather than words. This led to a quest for continuous self-improvement, living in the moment, and sharing joyful moments with loved ones. Out of this experience, the Dadandmatter community was born, connecting like-minded individuals who shared their positive attitudes, self-betterment stories, and passion for change.

As the community grew, &Better emerged as a natural extension of this shared vision. Driven by the motto "Feel Better. Look Better. Do Better.", &Better is on a mission to transform the way we care for ourselves, our loved ones, and the planet. By offering a perfect blend of all-natural personal care products, &Better empowers consumers to feel better, look better, and do better in their daily lives.

&Better's commitment to using natural, clean, and high-quality ingredients, coupled with sustainable practices and eco-friendly packaging, showcases its dedication to environmental stewardship and social responsibility. Through partnerships with small businesses, minorities, local businesses, and disadvantaged communities, &Better aims to create a positive impact that goes beyond its products, fostering economic growth and social equity.

As a brand that embodies the values of presence, inspiration, essentialism, and joy, &Better is more than just a personal care company – it's a movement. Now, &Better invites you to join the self-betterment movement and make conscious choices that benefit yourself, the environment, and the broader community. Together, we can make a difference and create a better world for everyone.